Edwina Waters is a multifaceted, highly skilled fashion designer with a BA in Fashion Design, and over 15 years’ experience in the industry. She has recently completed ten years of employment at one of Australia’s largest fashion retailers, throughout which she progressed through four different design roles, most recently as Head of Design. 

In between this role, and having 3 children, Edwina has focused on motherhood and freelance design work.

 

Throughout her time at this company, and much in part due to her creative direction, it grew from humble beginnings to become one of Australia’s most successful and recognised fashion companies. 

 

Please note that the majority of work displayed throughout this folio has been designed in response to a particular customer-facing brief and is not solely indicative of Edwina’s personal design aesthetic.  

 

Edwina’s personal style takes inspiration from traditional design concepts, but with a modern edge.

It is effortless, elevated, always ethical with a strong sense of quality and use of natural fibres.

Classic and cool, feminine and masculine, forward and always individual.

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Alongside her design work, Edwina creates and sells her own original artworks.